ROHIT SINGHIndependent Designer
Rohit Singh, wearing a dark blazer and white shirt.

About

A little about me,and the way I design.

I’m Rohit Singh, an independent designer. I work with people and businesses who care about how they come across, and I help them get there with clear thinking and careful design.

I work on my own. It means I can give each project my full attention, and it means you always know who’s doing the work. My site is called Design by Rohit because that’s exactly what you get.

02What I believe

Good design is a series of reasonable decisions that add up to something surprising.

I don’t think a design should need a long explanation, but I do think every part of it should have one. If a color, a typeface, or a line of space is there, I should be able to tell you why.

I care about typography, restraint, and getting the small things right, because small things are what people notice without realizing they’ve noticed.

Three swatches of handmade paper in soft green, white, and pink.

03How I approach projects

I start with questions, not sketches.

Before I design anything, I want to know what the project is really for, who it’s speaking to, and what would make it a success in your eyes. The direction comes from those answers, rather than from whatever happens to be in fashion.

See my full process

04Working with me

What you can expect.

  1. 01

    You work with me

    The person you talk to is the person doing the design. Nothing gets lost being passed between a salesperson, a manager, and a designer.

  2. 02

    I’ll explain my thinking

    You’ll hear why I made a decision, in plain language. If you disagree, we can have a real conversation about it.

  3. 03

    I’ll be straight with you

    If I think something won’t work, or that you need less than you asked for, I’ll say so.

  4. 04

    You’ll know what’s agreed

    Scope, deliverables, and schedule are written down in a proposal before the work starts.

  5. 05

    Your project gets my attention

    As one person, I care about taking on work I can do properly and giving it the attention it deserves.

05Disciplines

Selected disciplines

Website Design / UI/UX Design / Logo Design / Brand Identity / Graphic Design

Say hello

Now you know me.Tell me about you.

Whether you have a complete brief or just an early idea, I’d be glad to hear what you’re planning.